Working with U.S. Cotton, I developed a range of social media post options with focus on showcasing the premium feel of cotton in everyday, refined settings. Below are a few of the highlights. The project was done with minimal input. I focused on refining existing tones and attitudes currently found on their social channels and having some fun along the way.

SOCIAL MEDIA

The U.S. Cotton logo is an iconic play on the cotton plant. Using this as inspiration, I rendered a sculptural fabric version like the towel art you sometimes find in a luxury hotel.

Inspired by the random natural shapes that clean sheets make when tossed on a bed, the heart design was intended to be a post that could be timed around Valentine’s Day.

The purpose of this post was to bring in a shot of color as a backdrop to a high-quality piece of fabric. The rolling structure of the sheet lends an abstract design that evokes sophistication.