About

Jonathan’s passion for design began at an early age, inspired by his grandfather—a full-time machinist and talented cartoonist—who challenged him to transform numbers into characters. Those creative exercises sparked a lifelong fascination with visual communication, storytelling, and solving problems through design.

He further developed his artistic foundation under the mentorship of acclaimed Rhode Island art educator and watercolorist Carol Cohen before attending the prestigious Graphic Design program at Pratt Institute in Brooklyn, New York. While at Pratt, Jonathan studied under distinguished typographer Ruth Guzik, whose celebrated career included branding work for Johnson & Johnson, Ford, Pepsi, and the iconic Mountain Dew identity.

Jonathan returned to Rhode Island, where he began designing for nationally recognized consumer brands including The Simpsons, Schwinn Kids, and Little Tikes. His career soon evolved into leading large-scale branding and packaging initiatives, combining creative excellence with strategic brand development.

Jonathan spent the majority of his career at Hasbro, where he led global packaging and brand design for some of the world's most recognizable entertainment franchises, including Transformers, Marvel, Star Wars, Power Rangers, Ghostbusters, and G.I. Joe. His work extended beyond packaging to encompass brand systems, experiential marketing, and global creative leadership.

Among his most notable achievements, Jonathan directed the global rebrand of Transformers, led the creative onboarding of the Marvel license, launched Hasbro's first NFT, and founded an experiential design team responsible for high-profile brand activations at San Diego Comic-Con, international Toy Fairs, and VidCon in Anaheim.

Most recently in between consulting for brands such as Tupperware, Jonathan has continued his education earning a Bachelor of Science in UI/UX and interactive design.